Want to hang out with terrible bands?
By Sami on June 30th, 2009
Then Denny’s is the place for you! Where else can you hang out with the likes of Rascal Flatts and Good Charlotte? According to the WSJ:
To stem the loss of customers, Denny’s last year created the “Allnighter” program, which includes adopting emerging musicians and offering a “rockstar” menu for night patrons. It gives adoptees $1,000 in Denny’s gift cards so they can eat while touring. Then, Denny’s uses Twitter and MySpace to inform its target market of 18- to 24-year-olds when and where the adopted bands’ after-parties will be held and when new menu items are added.
How does it work?
Good Charlotte, a band led by twins Joel and Benji Madden, created a pair of burritos, one made with a veggie burger, the other with smoked chicken. Country band Rascal Flatts offered a biscuit topped with country-fried steak, eggs, cheese, gravy and three strips of bacon.
I mean, who doesn’t want a Good Charlotte burrito?
| © 2010